Search Engine Marketing (SEM) is a powerful strategy used to promote websites through paid advertisements on search engine results pages (SERPs). SEM helps businesses target users actively searching for their services, improve visibility, and increase website traffic through keyword-based ads.
Search ads appear on Google search results when users enter queries. These are text-based ads triggered by specific keywords and help target users with high intent.
Search Ads are displayed at the top or bottom of Google’s search results page when users look up relevant keywords. They are designed to capture immediate attention.
Target high-intent users, get measurable results, and control your budget. These ads ensure your brand shows up exactly when users are looking for related products or services.
Display ads are visually engaging ads appearing across websites, apps, and videos. These ads use images, banners, or animations to increase brand awareness and reach broader audiences.
Display Ads are shown on the Google Display Network and partner sites. They rely on visuals to attract attention and can be static images, animated banners, or interactive media.
Great for brand awareness, retargeting, and visually representing your product or service. Reach people across millions of websites and apps beyond search engines.
Shopping ads display product images, prices, and store names directly in search results. These are ideal for e-commerce businesses looking to boost product visibility and sales.
Shopping Ads appear on Google when users search for a product. They show your product image, price, and name before a user even clicks, making them very effective.
High conversion rates, better-qualified leads, and strong visibility for individual products. Especially useful for online retailers wanting to promote specific inventory.
Search Engine Marketing (SEM) is a powerful strategy used to promote websites through paid advertisements on search engine results pages (SERPs). SEM helps businesses target users actively searching for their services, improve visibility, and increase website traffic through keyword-based ads.
PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to buy visits to their website instead of earning them organically. Ads appear on search engines, social platforms, and websites based on targeted keywords or audiences.
PPC offers immediate visibility, precise targeting, and measurable ROI. It's ideal for promoting time-sensitive offers, launching new products, and driving high-intent traffic. Platforms like Google Ads and Bing Ads provide full control over budget and ad reach.